Serenity Marketing Group

I had the opportunity to design the branding guidelines for my friends' new marketing firm, Serenity Marketing Group. The goal was to create a visual identity that was both professional and approachable, reflecting their passion for creativity and innovation. I started by working closely with them to understand their vision, values, and target audience. This helped me develop a brand strategy that would resonate with their ideal clients.  

One of the main challenges was incorporating the rocket concept into the logo. They wanted the logo to symbolize the idea of launching successful marketing campaigns, but we didn't want it to be too literal or cliché. After exploring different design directions, I came up with the idea of subtly embedding the rocket shape into the "S" and "M" initials of the company name. This created a unique and memorable logo that effectively captured the essence of their brand.