ABS Digital Guidelines

I spearheaded the development of a comprehensive set of digital branding guidelines to streamline and unify ABS's digital presence. This was no small feat, requiring extensive research, meticulous design, and close collaboration with stakeholders across the organization.

One challenge I encountered was initial pushback from some departments who were accustomed to using their own variations of the brand elements. To overcome this, I organized workshops to present the rationale behind the new guidelines, highlighting the benefits of a consistent brand identity in building trust and recognition with clients. By showcasing real-world examples and demonstrating how the guidelines could be adapted to different applications, I was able to gain buy-in and ensure a smooth transition to the new brand standards.